Health Awareness Campaign Impact for South Carolina Teens
GrantID: 76557
Grant Funding Amount Low: $1,000
Deadline: Ongoing
Grant Amount High: $1,000
Summary
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Grant Overview
South Carolina sets measurable targets for reducing adolescent obesity by 8 percent and increasing mental-health service utilization among 13-to-18-year-olds by 15 percent within three years. These targets align with the state's 2022 Youth Risk Behavior Survey showing 29 percent of high-school students classified as overweight or obese and 37 percent reporting persistent sadness.
The coastal plain and upstate Appalachian counties exhibit distinct patterns: rural counties average 42 students per school counselor versus 310 students per counselor in Charleston County. Broadband gaps in Allendale and Hampton counties limit consistent delivery of digital campaigns, requiring hybrid in-person and asynchronous content models. Manufacturing employment, which accounts for 12 percent of the workforce, shapes after-school availability and necessitates program scheduling around shift work.
Applications must include baseline metrics from the Department of Education's school climate surveys and commit to uploading de-identified utilization data to the state's health information exchange. Budgets require line-item justification for social-media advertising buys restricted to South Carolina IP addresses.
South Carolina's approach differs from North Carolina by requiring direct coordination with the state's single Medicaid managed-care organization for claims data verification rather than separate regional plans.
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